What Should You Do With The Leads In Box 2?

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Marketing To Do?

Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality?

Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Should You Do With The Leads In Box 3?

Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)