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HubSpot Sales Enablement Certification

Which Of The Following Is The BEST Explanation Of What It Means To Help Your Customers “Fire”? Their Old Solution?

Knowledge Glass

Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]
HubSpot Sales Enablement Certification

What Is The Relationship Between Personas And Jobs To Be Done?

Knowledge Glass

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
HubSpot Sales Enablement Certification

What Is An Ideal Customer Profile?

Knowledge Glass

A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]