Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
A small group of leaders who review every lead sales rejects. A small group of salespeople who determine whether the leads marketing is creating are qualified properly. A small group of marketers who monitor sales activity to make sure qualified leads are getting contacted promptly. The core group of attendees at smarketing meetings. Download HubSpot […]
A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. A goal is a vision with metrics attached to it. Goals are rigidly defined, while a vision is a vague aspiration. A vision is a long-term plan for an entire organization. A […]
