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HubSpot Sales Enablement Certification

What Is The Relationship Between Personas And Jobs To Be Done?

Knowledge Glass

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
HubSpot Sales Enablement Certification

Which Of The Following Is NOT Part Of A Sales Enablement Strategy?

Knowledge Glass

A marketing automation platform A clear goal A target buyer A content strategy Download HubSpot Sales Enablement Certification Exam Answers (PDF)
HubSpot Sales Enablement Certification

If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads?

Knowledge Glass

At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver as many leads as possible in the last half of the month to help sales hit their quota. […]