Google Ads Search Certification Answers

What determines whether a Search ad shows in the results for a query, and in what position?

Sara TaylorComments Off on What determines whether a Search ad shows in the results for a query, and in what position?
  • Asset impact, which includes sitelinks and image assets.
  • Bids, which is how much marketers will pay for a click.
  • Ad quality, which is based on ad and website relevance.
  • Ad Rank, which is based on a variety of factors to show useful ads.

The correct answer is:

  • Ad Rank, which is based on a variety of factors to show useful ads.

Related Post
Google Ads Search Certification Answers

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Knowledge Glass

Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses

Sara Taylor

Relevant information Attractive imagery Product and service comparisons Information based on their moment The correct answer is: Relevant information Information based on their moment
Google Ads Search Certification Answers

How does value-based bidding work?

Sara Taylor

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]