Google Ads Search Certification Answers

What determines whether a Search ad shows in the results for a query, and in what position?

Sara TaylorComments Off on What determines whether a Search ad shows in the results for a query, and in what position?
  • Asset impact, which includes sitelinks and image assets.
  • Bids, which is how much marketers will pay for a click.
  • Ad quality, which is based on ad and website relevance.
  • Ad Rank, which is based on a variety of factors to show useful ads.

The correct answer is:

  • Ad Rank, which is based on a variety of factors to show useful ads.

Related Post
Google Ads Search Certification Answers

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Knowledge Glass

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Knowledge Glass

Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How can Smart Bidding with broad match help marketers?

Sara Taylor

It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user. It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for […]