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Google Ads Video Answers

What can YouTube Analytics tell you about what people are watching on your client’s channel?

April 6, 2020Knowledge GlassComments Off on What can YouTube Analytics tell you about what people are watching on your client’s channel?
  • Real-time views and watch-time
  • Return visits and search history
  • Ads chosen and replays
  • Referrer and preferred category

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which value proposition do Custom Intent audiences offer advertisers?

April 6, 2020Knowledge Glass

They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of television […]

Google Ads Video Answers

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

April 6, 2020Knowledge Glass

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]

Google Ads Video Answers

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

April 6, 2020Knowledge Glass

Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)

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What constitutes a video engagement conversion in a TrueView for action campaign?
What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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