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Google Ads Video Answers

What can YouTube Analytics tell you about what people are watching on your client’s channel?

April 6, 2020Knowledge GlassComments Off on What can YouTube Analytics tell you about what people are watching on your client’s channel?
  • Real-time views and watch-time
  • Return visits and search history
  • Ads chosen and replays
  • Referrer and preferred category

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

April 6, 2020Knowledge Glass

Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

April 6, 2020April 6, 2020Knowledge Glass

Life Events Consumer Patterns Custom Affinity audiences In-Market audiences Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

April 6, 2020April 6, 2020Knowledge Glass

Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video Download Google Ads Video Certification Exam Answers (PDF)

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What constitutes a video engagement conversion in a TrueView for action campaign?
What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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