What Are The Three Core Tenents Of Inbound?

What Is The Three Horizon Framework?

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

What Is The Relationship Between The Inbound Methodology And The Concept Of A Flywheel?

The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is round to help you visualize your company as a flywheel. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists in one part of […]