Google Ads Video Answers

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

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  • Teaser, Premise, Promotion, Attraction
  • Bumper, Trailer, Banner, Cross-Promotion
  • Demographic, Device, Conversion, Goal
  • Signals, Context, Sequence, Immersion

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Google Ads Video Answers

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

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Match each recommendation with its meaning. ​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

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Video masthead TrueView for reach Outstream video Bumper ads Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

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Customer Match and Similar Audiences Consumer Direct and New audiences Ideal Candidate and CRM audiences General Purchase and Return audiences Download Google Ads Video Certification Exam Answers (PDF)