Website hosting servers have their own unique IP address, what does this address consist of?

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts Download Google Digital Garage Certification Exam Answers (PDF)