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Google Ads Video Answers

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  • TrueView for reach
  • Bumper ads
  • Masthead
  • Outstream video

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

April 6, 2020Knowledge Glass

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

April 6, 2020Knowledge Glass

Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]

Google Ads Video Answers

What’s a key benefit of TrueView in-stream?

April 6, 2020Knowledge Glass

It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)

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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

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