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Google Ads Video Answers

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  • TrueView for reach
  • Bumper ads
  • Masthead
  • Outstream video

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

April 6, 2020Knowledge Glass

People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

April 6, 2020Knowledge Glass

In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

April 6, 2020Knowledge Glass

Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of views at a low CPV. Conduct a long-term campaign at a reasonable cost. Download Google Ads Video Certification Exam Answers (PDF)

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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

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