Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences Download Google Ads Video Certification Exam Answers (PDF)

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

Match each recommendation with its meaning. ​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)