True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)

Why Do Search Ad Extensions Matter?

The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)