To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To?

What Is The Definition Of A Buyer Persona?

A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation Download HubSpot Inbound Certification Exam Answers (PDF)

How can thinking of your business as a flywheel improve the handoff between sales and services?

By merging the sales and services teams into a single team By giving more visibility into the steps involved to make the handoff go smoothly By having salespeople take on post-sale responsibilities By providing more granular reporting during the sales process Download HubSpot Inbound Certification Exam Answers (PDF)

What Is The Relationship Of Funnels And Flywheels To Each Other?

The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step in developing a robust funnel. Download HubSpot Inbound Certification Exam Answers (PDF)