To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

Broad match Phrase match Negative match Exact match The correct answer is: Broad match

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model