To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web uses Google Analytics to unlock more powerful bidding. Enhanced conversions for web uses third-party data to improve the accuracy of your conversion Enhanced conversions for web uses third-party data to unlock more powerful bidding. Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding. The correct answer is: […]

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Engagement rate Reach Impression Frequency The correct answer is: Frequency