To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales that happen off a website from website leads. It can improve the measurement of online conversions. It can use third-party data to improve their offline lead measurement. It can track sales and events that happen on a website. The correct answer is: It can track sales that happen off a website […]

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]

What’s the definition of a tag, as it pertains to digital advertising?

A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is a small snippet of code that’s placed on the conversion page of a website. A tag is a large snippet of code that’s placed on the home page of a website. A tag is a […]