Google Ads Display Certification Answers

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Knowledge GlassComments Off on Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
  • Demographic targeting
  • Custom Affinity audiences
  • In-Market audiences
  • Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Match Each Auto-Bidding Strategy To The Right Campaign Goal.

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Target Impression Share Target CPA Maximize clicks Target ROAS Traffic (3) Conversions (2) Visibility (1) Revenue (4) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why Do Search Ad Extensions Matter?

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The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)