The language of the user’s choice is set by:

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

The image The landing page copy The questions on the form The redirect page Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]