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HubSpot Contextual Marketing Certification

The language of the user’s choice is set by:

April 26, 2020Knowledge GlassComments Off on The language of the user’s choice is set by:
  • Their choice on your homepage.
  • Their browser.
  • Their contact record.
  • Their first form submission

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

April 26, 2020Knowledge Glass

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

What are two main reasons to use personalization?

April 26, 2020Knowledge Glass

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

How can you ensure that you’re recruiting the right users for usability testing?

April 26, 2020Knowledge Glass

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

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