Fill In The Blank: The Inbound Methodology Is A ____________.

True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False — not […]

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]

How can thinking of your business as a flywheel improve the handoff between sales and services?

By merging the sales and services teams into a single team By giving more visibility into the steps involved to make the handoff go smoothly By having salespeople take on post-sale responsibilities By providing more granular reporting during the sales process Download HubSpot Inbound Certification Exam Answers (PDF)