Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]
A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should not focus on because it’s distracting and pulls away from more important metrics. A single metric that’s used to […]
During the strategy kick-off, wish list brainstorming, designs, and new site launch. During the user interviews, content creation, launch, and start of the continuous improvement stage. During the strategy kick-off, designs, sales team presentation, and the launch media press release. Sprint workshops are only run during the strategy kick-off. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)