- Running experiments is important for having a structured way to learn about your users and how the business can interact with them.
- Running experiments is important to be able to report every single action your team implemented to management.
- Running experiments is important to keep your team busy on documentation and critical thinking.
- Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content.
The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]
Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?
It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. Once you’ve launched the initial website, expanding your efforts to also include paid marketing […]
True Or False? The Only Way To Speed Up The Creation Of A Launch Pad Website Is To Cut Out The Majority Of The Content.
True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it. True — the only way to ensure a quick launch is to remove all of the content except the most important pages. False — the second way to […]