True Or False? A/B Or Split Testing Is The Only Way To Validate Your Hypothesis.

Which Of The Following Statements Best Describes The Goal Of A Journey Map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]

Your Team And The Stakeholders Are Discussing Where To Run Sprint Workshops. In Which Parts Of The GDD Process Is It Common To Run A Sprint Workshop?

During the strategy kick-off, wish list brainstorming, designs, and new site launch. During the user interviews, content creation, launch, and start of the continuous improvement stage. During the strategy kick-off, designs, sales team presentation, and the launch media press release. Sprint workshops are only run during the strategy kick-off. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)

Imagine Your CEO Says, “Why Do We Need To Use Growth-Driven Design On Our Website? Don’t We Just Need It To Look Better Than Our Competitors?” Which Of The Following Is The Best Response To Your CEO?

“We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.” “Our website is very important. GDD helps us organize and store […]