Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

It allows her to reach over 90% of local internet users across thousands of apps and websites. It allows her to reach over 75% of regional internet users across thousands of apps and websites. It allows her to reach over 75% of national internet users across millions of apps and websites. It allows her to […]

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Google […]

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)