Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)

Match The Marketing Goal To The Correct Ad Extension.

You’re focused on driving phone calls to your business You operate many retail stores and want potential customers to see the distance from their location to your stores You’re interested in directing people to specific pages on your website You want to describe the features of a specific product your business offers before customers click […]

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)