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Google Ads Display Certification Answers

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

April 4, 2020Knowledge GlassComments Off on Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What can the Performance Planner recommend?

April 5, 2020Knowledge Glass

Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

April 5, 2020Knowledge Glass

At least 30 conversions on Display or at least 50 conversions on Search. At least 100 conversions on Display or at least 50 conversions on Search. At least 50 conversions on Display or at least 30 conversions on Search. At least 50 conversions on Display or at least 100 conversions on Search. Download Google Ads […]

Google Ads Display Certification Answers

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

April 5, 2020Knowledge Glass

Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)

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Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

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