Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing Download Google Ads Display Certification Exam Answers (PDF)

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

Image ads AMPHTML ads Responsive Display Ads Search ads Download Google Ads Display Certification Exam Answers (PDF)

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)