Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)