Google Ads Display Certification Answers

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Knowledge GlassComments Off on Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  • In-Market audiences
  • Demographic targeting
  • Custom Affinity audiences
  • Similar Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s provided by Responsive Display Ads?

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Reach, scale, control Complete creative control and simplicity Reach, simplicity, automation Complete creative control and reach Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)