Google Ads Display Certification Answers

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Knowledge GlassComments Off on Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  • In-Market audiences
  • Demographic targeting
  • Custom Affinity audiences
  • Similar Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

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Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What does Performance Planner automatically do?

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Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Knowledge Glass

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]