- In-Market audiences
- Demographic targeting
- Custom Affinity audiences
- Similar Audiences
Download Google Ads Display Certification Exam Answers (PDF)
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Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]