Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Which Of The Following Is A Benefit Of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is an important factor in the paid search auction system?

How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)