Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her customers to purchase art supplies directly from within her ads. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies. Its Google Display Ads measurable performance […]

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)