Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Sara TaylorComments Off on Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

The correct answer is:

  • The higher expected click-through rate will lead to a higher Ad Rank.

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Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]
Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

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Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

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The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)