Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Sara TaylorComments Off on Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

The correct answer is:

  • The higher expected click-through rate will lead to a higher Ad Rank.

Related Post
Google Ads Search Certification Answers

Why should your business use Performance Planner?

Knowledge Glass

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Sara Taylor

To find how close her campaign is from potential ideal results To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website The correct answer is: To find how close her campaign is from […]
Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge Glass

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)