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Google Ads Video Answers

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

April 6, 2020Knowledge GlassComments Off on Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  • Connect to API
  • Write an ad script
  • Create a persona
  • Draft a hypothesis

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Google Ads Video Answers

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

April 6, 2020April 6, 2020Knowledge Glass

Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

April 6, 2020Knowledge Glass

Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

April 6, 2020Knowledge Glass

Life Events Store Visits Targeted Brand Persona Match Download Google Ads Video Certification Exam Answers (PDF)

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The YouTube masthead is effective for advertisers with which goal?
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

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