Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Download Google Ads Video Certification Exam Answers (PDF)

Which is a key benefit of bumper ads? (Duplicate 1)

They provide accurate signals. They deliver maximum reach. They produce detailed demographics. They create accurate customer match. Download Google Ads Video Certification Exam Answers (PDF)

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)