Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web. YouTube campaigns require no optimization or management. Download Google Ads Video Certification Exam Answers (PDF)

Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses

Advertisers looking to expand their non-brand search campaigns. Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Download Google Ads Video Certification Exam Answers (PDF)

Which statement is true about Bumper ads?

They’re in-stream ads that appear following a video. They’re in-stream ads, skippable after five seconds. They’re located at the top of the YouTube video home feed. They provide reach, frequency, and brand awareness. Download Google Ads Video Certification Exam Answers (PDF)