Google Ads Display Certification Answers

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Knowledge GlassComments Off on Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

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Google Ads Display Certification Answers

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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Google Ads Display Certification Answers

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

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It allows her to reach over 90% of local internet users across thousands of apps and websites. It allows her to reach over 75% of regional internet users across thousands of apps and websites. It allows her to reach over 75% of national internet users across millions of apps and websites. It allows her to […]
Google Ads Display Certification Answers

What can the Performance Planner recommend?

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Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)