Google Ads Video Answers

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Knowledge GlassComments Off on Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

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Google Ads Video Answers

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

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Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google Lens and Search & Display Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

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Determinant List Program Candidate Custom Affinity Detailed Demographic Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

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People who recently had a baby People who are subscribed to channels about cars People who frequent outdoor product stores People who are searching for dog food on shopping sites Life Event (1) Custom Affinity audiences (2) Consumer Patterns (3) In-Market audiences (4) Download Google Ads Video Certification Exam Answers (PDF)