Google Ads Video Answers

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Knowledge GlassComments Off on Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

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Google Ads Video Answers

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

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Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)
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Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

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Google Ads Video Answers

How can Google’s In-market audience signals help an advertiser connect with their target audience?

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By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people performing searches with the intent to buy or searching for competitive products. Download Google Ads Video Certification Exam […]