Because of the proliferation of disconnected tools, what do companies end up investing in?

Fill in the blank: After opening the call, the second step of the solution design and planning call is to translate your prospect’s goals into ____________.

measurable inbound targets the CEO test CGP, TCI, and BA SMART inbound goals Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Which of the following is NOT an objective of the exploratory call?

The prospect should receive tips for improving their online marketing strategy The prospect should review their marketing goals and challenges The Solutions Partner should qualify and excite the prospect The Solutions Partner should translate the prospect’s goals to inbound targets Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Once you’ve determined your total engagement cost, what’s the best way to set your markup?

Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)