True Or False? Personas Can Change Over Time.

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do?

Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is A Buyer Persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following Is A Reason Sales And Marketing Need To Be Aligned?

To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine the strengths of both teams. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)