True Or False? Personas Can Change Over Time.

Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

Which Of The Following BEST Describes A Sales And Marketing Service-Level Agreement (SLA)?

An agreement between sales and marketing that requires certain actions from each team. A document that outlines the service marketing will provide to sales. A document that outlines the service sales will provide to marketing. A plan for marketing and sales to work together on content creation. Download HubSpot Sales Enablement Certification Exam Answers (PDF)