Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion […]
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]
Maximize Conversion can be described in which of the following ways?
Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding. Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget. Maximize Conversions automatically limits conversions that don’t […]
What does it mean when ad campaigns are optimized by Google’s AI?
They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]
You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
Enhanced impressions Target CPA Viewable CPM Manual CPC The correct answer is: Target CPA
To implement sitewide tagging, what do you have to do?
You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]
Which of the following is an estimate of how well your Google Ads account is set to perform?
Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score
Incrementality experiments differ from A/B experiments in what way?
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]
A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. The correct answer is: You’d know because they viewed an online advertisement for a car.
What’s the correct way to set up enhanced conversions for web?
Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API