By introducing you to new features and trends across Google By helping to maximize your budget as it improves bidding and keywords By increasing your budget if you select to auto apply to recommendations By increasing the amount of time and effort spent on optimizing campaigns The correct answer is: By introducing you to new […]
To set up enhanced conversions for web, what should an advertiser do?
An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through the Google Ads API for enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. The correct answer is: An advertiser should go […]
For event-based data instead of session-based data, what platform should you use?
You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.
Google Tag Manager has which of the following two capabilities? Chose two.
Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface. Google Tag Manager can only be used to deploy and modify third-party tags. Google Tag Manager is a JavaScript framework that’s used to add Google tags […]
Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
Marketing mix model Conversion lift Smart Bidding Viewable CPM The correct answer is: Marketing mix model
How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number
Enhanced conversions for leads can benefit an advertiser in what way?
It can track sales that happen off a website from website leads. It can improve the measurement of online conversions. It can use third-party data to improve their offline lead measurement. It can track sales and events that happen on a website. The correct answer is: It can track sales that happen off a website […]
If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.
If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. You’d say that store visits conversion tracking is available for all business types, but only in certain countries. You’d say that store visits conversion tracking has no mininum impression or […]
What’s the correct way to describe enhanced conversions for web?
It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.