One Two Three Four The correct answer is: One
What does LTV measure?
LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]
How often should you be checking your attribution reports?
Once a week Once a month Once a quarter Never The correct answer is: Once a quarter
Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?
Support volume Ticket time in pipeline Chat wait time Ticket time in pipeline The correct answer is: Support volume
Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?
Repeat purchase rate Referral rate Win rate Organic search rankings The correct answer is: Repeat purchase rate Referral rate Win rate
Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?
Sales pipeline velocity Referral rate Average deal size Sales cycle length The correct answer is: Sales pipeline velocity Sales cycle length
The topic cluster report is most powerful when contextualized with the information found in which HubSpot tool?
SEO Analytics Google Ads (if you’ve connected your ads account) Sales Analytics Datasets The correct answer is: SEO Analytics
When is a session or contact bucketed under “Paid search” in HubSpot?
When a visitor comes from your paid search advertising campaigns — like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]
You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
Count of Contacts Count of Companies Lifecycle Stage Original Source The correct answer is: Count of Contacts
Which of the following is NOT a source found in the sources report?
Paid search Organic social Messaging app Other campaigns The correct answer is: Messaging app