Search Ads 360 Certification

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Data-driven attribution Custom Floodlight variables Budget bid strategies Conversion cart data The correct answer is: Custom Floodlight variables

Search Ads 360 Certification

You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

Performance Center Looker Studio Google Analytics 4 Report Editor The correct answer is: Report Editor

Search Ads 360 Certification

You want to create automated rules in Search Ads 360 for all the campaigns that are linked to your agency, but you’re unable to see all those c ampaigns. What’s one reason why that could be happening?

All accounts are managed within submanager accounts, and you have submanager account access. Some accounts are managed within manager accounts, and you have campaign access. Some accounts are managed within manager accounts, and you have submanager account access. All accounts are managed within campaigns, and you have campaign-only access. The correct answer is: Some accounts […]

Search Ads 360 Certification

If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

Follow learning period Follow target cost-per-acquisition (tCPA) Follow target return on ad spend (tROAS) Follow conversion delay The correct answer is: Follow conversion delay

Search Ads 360 Certification

While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

You’d use change history. You’d use sync. You’d use edit. You’d use bulk actions. The correct answer is: You’d use bulk actions.

Search Ads 360 Certification

You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.

Search Ads 360 Certification

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.

Search Ads 360 Certification

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.