Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)
Education Pet ownership Homeownership status Music preference Download Google Ads Video Certification Exam Answers (PDF)
Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)
Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)
Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Users can connect with creators directly. Its free-trial period can be extended upon request. It showcases rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)
Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)
In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom Intent audiences Download Google Ads Video Certification Exam Answers (PDF)
Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)
As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
YouTube campaigns require no management. YouTube is powered by Google data and tools. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers in each vertical. Download Google Ads Video Certification Exam Answers (PDF)
Aside from conversion tracking, what’s a requirement for using store visits?
The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)