A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]
What Should You Do With The Leads In Box 1?
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do?
Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads?
At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver as many leads as possible in the last half of the month to help sales hit their quota. […]
If Your Service-Level Agreement Provides Your Sales Team With More Leads Than They Can Handle, What’s The FIRST Thing You Should Do?
Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have your marketing team nurture the leads sales can’t get to until sales is able to contact them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Why Are Smarketing Meetings An Important Part Of A Sales Enablement Strategy?
They maintain alignment between marketing and sales. They provide a place to recognize high achievers. The provide a place for reporting to upper management. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
You Explain The Concept Of Smarketing Meetings To Your Leadership Team, And One Person Asks, “How Often Do We Need To Have These Meetings?”? How Do You Respond?
“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”? “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”? “At least once a quarter. Any less than that, and we’ll have trouble getting into a […]
What Does It Mean To Ask A Customer About Their “Watering Holes”??
Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies are. Ask them what refreshes them when they feel frustrated. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
What Is The Relationship Between Personas And Jobs To Be Done?
Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
True Or False? You Should Create A Separate Hero Statement For Each Of Your Personas.
True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)