“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]
Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]
Existing customers are more likely to buy than new prospects are. Successful customers are more likely to recommend your product to a friend. Helping your customers succeed prevents negative reviews online. It increases your sales team’s likelihood of hitting their quotas. Download HubSpot Sales Enablement Certification Exam Answers (PDF)