Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]
Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. The two processes are basically the same. The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews […]