Audio Video Text Images Download Google Digital Garage Certification Exam Answers (PDF)
When using search engine marketing, where can your ads appear?
Only on search engines Only on websites On search engines and websites On websites and social media Download Google Digital Garage Certification Exam Answers (PDF)
When setting up display advertising campaigns, who can you target?
People with specific names People who speak different languages People who already own specific products People with a specific address Download Google Digital Garage Certification Exam Answers (PDF)
In what way can display advertising be effective?
It guarantees more visitors to your site It guarantees increased sales It drives traffic to your website It improves your ranking in search engines Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is true when purchasing ad placements on an advertising network?
You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names of the people who click your ad The network will continue to show your ad for 7 days once your budget has expired Download Google Digital Garage Certification Exam […]
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)
What is the first step of display retargeting?
Sourcing keywords Defining your audience Writing content Setting a call to action Download Google Digital Garage Certification Exam Answers (PDF)
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs Download Google Digital Garage Certification Exam Answers (PDF)
What can using video as part of your online presence help you create?
Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)