Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share and cost-per-view Cost-per-click and target return on ad spend Download Google Ads Video Certification Exam Answers (PDF)
Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?
Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google Lens and Search & Display Download Google Ads Video Certification Exam Answers (PDF)
Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)
Offers effective Search ads for their audience Offers audience insights and advanced tools to help create impactful campaigns Offers audience engagement and attention Has the world’s largest digital asset library Download Google Ads Video Certification Exam Answers (PDF)
TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView discovery TrueView for action TrueView for reach TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)
Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
The traffic sources report The audience retention report The device duration report The watch time report Download Google Ads Video Certification Exam Answers (PDF)
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
Include two different language translations. Edit the video ad to run in under five seconds. Make the call-to-action audible and visible. Re-purpose imagery and video assets. Download Google Ads Video Certification Exam Answers (PDF)
Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits Keywords, places, website URLs, and app downloads Preferences, visits, website FTP, and total app updates Download Google Ads Video Certification Exam Answers (PDF)
Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
Local inventory ads provide customers with alternative products that match the criteria. Local inventory ads lets local shoppers know that the store has the items they’re looking for. Local inventory ads direct shoppers to better prices for the same products in your ads. Local inventory ads direct shoppers to a physical store location within 40 […]
YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
Lower budget cap Cross-device reach Free Google credits Download Google Ads Video Certification Exam Answers (PDF)
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions Download Google Ads Video Certification Exam Answers (PDF)