Google Ads Search Certification Answers

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Sara TaylorComments Off on Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

The correct answer is:

  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

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Google Ads Search Certification Answers

Which statement is true about serving relevant ad extensions?

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They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

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Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads can help marketers drive incremental reach. Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental reach. Responsive search ads can help marketers drive incremental reach. The correct answer is: Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental […]