Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate Ad relevance Landing page experience All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement Search engine robots Fraudulent activity Increased clicks due to recent news about your company Download Bing Ads Accredited Professional Exam Answers (PDF)