- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
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Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (tROAS) Target impression share Maximize clicks Target cost-per-acquisition (tCPA) The correct answer is: Maximize clicks.
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)