A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

• Search ads can appear within organic search results.
• Search ads can include videos of relevant products.
• Search ads can automatically send follow-up information to potential customers.
• Search ads can appear on relevant searches by potential customers.

The correct answer is:

• Search ads can appear on relevant searches by potential customers.