Google Ads Display Certification Answers

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

Knowledge GlassComments Off on A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  • An awareness-based bidding strategy
  • A conversion-focused bidding strategy
  • A consideration-focused bidding strategy
  • A revenue-focused bidding strategy

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

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Search, Display, Video, App, and Access Search, Display, TV, Shopping, and App Social, Display, Video, Shopping, and App Search, Display, Video, Shopping, and App Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

When should you use responsive display ads?

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When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your primary goal is meeting branding requirements. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why is using the performance targets feature after utilizing the Performance Planner recommended?

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This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]