Google Ads Display Certification Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Location, calls-to-action, and user conversion costs
  • Targeting, auctions, and campaign cost-per-click

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?

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Automated rule creation Automated bidding Automated video production Automated YouTube video creation Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s an advantage of Responsive Display Ads?

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They’re built for performance, reach, and scale. They enable advertisers to control all aspects of their branding. They’re limited to banner-eligible slots. They don’t require you to upload images, videos, headlines, logos, and descriptions. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

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His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]