- Keyword examples
- Example placements
- Budget amount
- Creative assets
- Interest categories
Download Google Ads Display Certification Exam Answers (PDF)
Related Post
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.
True False Download Google Ads Display Certification Exam Answers (PDF)