Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]