True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]

Using software to check my writing for tone, level of formality, and fluency is an example of what?

Clean data Dirty data Marketing automation AI Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How can you ensure your blog content initiates action? Select all that apply.

Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add exit intent pop-ups for each blog. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)