True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True or False? You should have at least 3 buyer personas.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

Effortless Energizing Empathetic Elephants Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)