True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

How do you develop an effective content distribution strategy?

Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]

How many buyer persona interviews should you aim to complete?

1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)