True or false? No sales process is perfect.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)  

Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. […]