Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara TaylorComments Off on In what way does experimentation help achieve a best-in-class measurement approach?
  • By assisting in the collection of multiple data points
  • By providing a way to validate and test insights
  • By driving a macro budget strategy
  • By helping assign credit across touchpoints

The correct answer is:

  • By providing a way to validate and test insights

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Google Ads Measurement Answers

What should you do to set up the value of an online conversion action?

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You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]
Google Ads Measurement Answers

Store visits conversion tracking can be described in which way?

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It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or click requirements. It’s available in all countries and regions as long as it’s not a sensitive business type or account. It’s available for all business types, but only in certain countries. The correct answer is: […]
Google Ads Measurement Answers

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

Sara Taylor

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]