Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara TaylorComments Off on In what way does experimentation help achieve a best-in-class measurement approach?
  • By assisting in the collection of multiple data points
  • By providing a way to validate and test insights
  • By driving a macro budget strategy
  • By helping assign credit across touchpoints

The correct answer is:

  • By providing a way to validate and test insights

Related Post
Google Ads Measurement Answers

If a campaign falls short of its target goal, how might it be described?

Sara Taylor

It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]
Google Ads Measurement Answers

If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

Sara Taylor

You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.
Google Ads Measurement Answers

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Sara Taylor

Engagement rate Reach Impression Frequency The correct answer is: Frequency