Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data
Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups. Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path. Marketing mix […]
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via the conversion name for the advertiser’s It tracks calls via a dynamically created Google forwarding number. It tracks calls via the phone number listed on the advertiser’s official store website. The correct answer is: It […]