Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara TaylorComments Off on In what way does experimentation help achieve a best-in-class measurement approach?
  • By assisting in the collection of multiple data points
  • By providing a way to validate and test insights
  • By driving a macro budget strategy
  • By helping assign credit across touchpoints

The correct answer is:

  • By providing a way to validate and test insights

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Google Ads Measurement Answers

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.

Sara Taylor

How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart By sorting the data by time and removing duplicate times found on entries By disabling the view-through conversion data column […]
Google Ads Measurement Answers

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Sara Taylor

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality
Google Ads Measurement Answers

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

Sara Taylor

It creates the Google Click Identifier tag (GCLID). It troubleshoots unverified conversion actions. It automatically creates tag code snippets. It tells you which Google Analytics reports are incorrect. The correct answer is: It troubleshoots unverified conversion actions.