True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]
The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]
The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]
