How Quickly Should A Member Of Your Sales Team Be Able To Find A Relevant Piece Of Content To Share With One Of Their Leads?

What Is Sales Enablement?

The processes, content, and technology that help sales teams sell efficiently at a higher velocity. Any strategy that helps sales teams close more deals. The process of replacing your existing marketing functions with sales positions. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

True Or False? You Should Invest In Keeping Your Technological Core In Place Long-Term, But You Can Experiment With Your Edge Technologies And Change Them Easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things. True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently. False — You […]

Why Is Inbound An Important Part Of A Good Sales Enablement Strategy?

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts. Sales enablement can only […]